Vanuatu Tourism Office

Marketing the islands, growing the industry.

We're the statutory body responsible for promoting Vanuatu overseas and at home — working alongside government, aviation and maritime partners, and the tourism industry to bring visitors to the islands sustainably.

Established
1982, Act Cap 142
Ministry
Trade & Commerce
Headquarters
Port Vila, Efate
Type
Government statutory body

Vision & mission

Identity statement
"Tourism celebrates Vanuatu's culture and environment, empowers its people and captivates its visitors throughout the islands." Shared vision of the tourism industry, adopted 2014
Mission

To generate international and domestic demand for Vanuatu's tourism products and experiences, and to establish the country as a competitive destination that plays a key role in the industry's ongoing recovery and growth.

Our objectives

2030 Market Development Plan
01

Increase visitation and yield from our most profitable international markets.

02

Grow demand and visitation in the domestic market.

03

Use consumer and market research to guide decision-making.

04

Encourage dispersal of visitors throughout Vanuatu, not just Efate and Santo.

05

Support the development of aviation and maritime access to Vanuatu.

06

Ensure everything we do adds real value to Vanuatu's tourism industry.

What we do

Roles & responsibilities
  • Understand the consumer and how their travel demands are changing.
  • Use research and market intelligence to guide decisions and investment.
  • Deliver destination marketing and grow trade and distribution of content.
  • Support market-ready tourism products with a clear pathway to market.
  • Partner with industry, government departments, aviation and maritime suppliers, and donors.
  • Advocate on tourism-related issues and programs.

How we work

Our values

Performance

Innovative

Making the most of resources and partnerships, and responsive to change.

Ethical

Good governance built on integrity, transparency and accountability.

Customer focused

Services and solutions delivered efficiently and responsively.

People

Empowerment

Growth, training and development for everyone on our team.

Integrity

Accountable, honest and trustworthy in how we act and serve.

Respect

Valuing individual contribution, teamwork, and equal opportunity.

Our Market Representatives

Around the world

Our official representatives promote Vanuatu in key overseas markets, working directly with travel trade and media on our behalf.

Australia
GTI Tourism logo

GTI Tourism

Representing Vanuatu in the Australian market, working with travel trade and media to promote our islands. Our international partner for trade engagement and destination marketing across Australia.

Jessica Cory jcory@vanuatu.travel
+61421875344
New Zealand
Tourism Marketing Services New Zealand logo

Tourism Marketing Services NZ

Representing Vanuatu in the New Zealand market, working with travel trade and media to promote our islands. Our international partner for trade engagement and destination marketing across New Zealand.

Jacquie Carson jcarson@vanuatu.travel
+6421704730
New Caledonia
trait d'Union Pacifique logo

Trait d'Union Pacifique

Representing Vanuatu in the New Caledonia market, working with travel trade and media to promote our islands. Our international partner for trade engagement and destination marketing across New Caledonia.

Cécile Szemmelveisz cszemmelveisz@vanuatu.travel
+687 70 64 17
Hong Kong/Asia
MG Global Enterprise Limited logo

MG Global Enterprise Limited

Representing Vanuatu in the Hong Kong/Asia market, working with travel trade and media to promote our islands. Our international partner for trade engagement and destination marketing across Hong Kong/Asia.

Dr. Ken Wong wlung@vanuatu.travel
+852 3750 8888
China
VPR and Marketing logo

VPR and Marketing Co., LTD

VPR & Marketing Corp., founded in 2015, helps destinations, hotels, and attractions engage the Chinese market through cultural fluency and local expertise. Based in Beijing, the team connects clients with tour operators, media, and online platforms, providing transparent reporting and seamless market entry under international standards.

Vivienne Song vsong@vanuatu.travel
0086-13810627341
Europe
Pacific Voyages Marketing logo

Pacific Voyages Marketing

Promoting the South Pacific across Europe with 25+ years of expertise. Our team in the UK/Scandi, French/German, Italy and Spain works closely with tour operators and PR partners, bringing strong industry connections and proven destination knowledge.

Nick Costantini ncostantini@vanuatu.travel
+39 335 675 6862
North America
Trumarketing logo

Trumarketing

Trumarketing is a travel sales and marketing agency with 23+ years of experience, connecting hotels, DMCs, and tourism boards to the North American travel trade through creative representation and a verified network of 40,000+ planners.

Gabriella Ribeiro gabriella@trumarketinggroup.com
+852 3750 8888