Marketing the islands, growing the industry.
We're the statutory body responsible for promoting Vanuatu overseas and at home — working alongside government, aviation and maritime partners, and the tourism industry to bring visitors to the islands sustainably.
Vision & mission
"Tourism celebrates Vanuatu's culture and environment, empowers its people and captivates its visitors throughout the islands." Shared vision of the tourism industry, adopted 2014
To generate international and domestic demand for Vanuatu's tourism products and experiences, and to establish the country as a competitive destination that plays a key role in the industry's ongoing recovery and growth.
Our objectives
Increase visitation and yield from our most profitable international markets.
Grow demand and visitation in the domestic market.
Use consumer and market research to guide decision-making.
Encourage dispersal of visitors throughout Vanuatu, not just Efate and Santo.
Support the development of aviation and maritime access to Vanuatu.
Ensure everything we do adds real value to Vanuatu's tourism industry.
What we do
- Understand the consumer and how their travel demands are changing.
- Use research and market intelligence to guide decisions and investment.
- Deliver destination marketing and grow trade and distribution of content.
- Support market-ready tourism products with a clear pathway to market.
- Partner with industry, government departments, aviation and maritime suppliers, and donors.
- Advocate on tourism-related issues and programs.
How we work
Performance
Making the most of resources and partnerships, and responsive to change.
Good governance built on integrity, transparency and accountability.
Services and solutions delivered efficiently and responsively.
People
Growth, training and development for everyone on our team.
Accountable, honest and trustworthy in how we act and serve.
Valuing individual contribution, teamwork, and equal opportunity.