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vanualava marketrready

15th May 2019: Vanuatu Skills Partnership (VSP) carried out a scoping study this month on Vanua Lava to select a sample of clients to be involved in their market-ready program as business clients. VSP collected baseline data on the tourism businesses and checked on the accuracy of their collection of booking and income data.

A new 'Market Ready' checklist—a tool for identifying product owners that are ready to host international visitors—was trialled during this scoping study to provide feedback on the checklist's viability and its conversion rate. A first of its kind for the industry, it was run completely online through survey research tool KoBoToolBox. Survey responses were recorded in real-time with GPS locations for accuracy.

The development of tools like the Market Ready checklist are key to assessing Vanuatu's tourism products suitability for hosting international and domestic travellers.